An article entitled “When Medicine Meets Marketing" (Newsweek Dec. 22, 2008, pp. 49-51) would be a good supplementary reading for when you cover the topic of blood in your human biology college course. The article describes how private blood storage companies are waging a fierce marketing campaign designed to convince young parents to bank their baby’s cord blood (for a hefty fee), just in case the stem cells in cord blood might be useful in the future. The scientific background for understanding the article is covered in Human Biology 5th ed., pp.154-155.
Based on what you have learned from the textbook and/or from the Newsweek article, are you more likely to; a) bank your baby's cord blood privately, b) donate your baby's cord blood to a public cord blood bank registry, or c) do neither? On what do you base your choice?
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